Emergency Planning for Public Health

Our team provides comprehensive planning, gap analysis, corrective action identification, timeline implementation, and updating of requirements to meet the CDC Public Health Emergency Preparedness Cooperative Agreement.

Public health is going to be called on more than ever to help with emergencies especially with climate change causing a greater number of disasters. Let us customize a package that best suits your needs.


Training Offerings for Public Health


Health Equity

Health equity simply means everyone has an equal shot at living their best possible life. Health equity identifies barriers to achieving optimum health and works to eliminate them so that all people have access to the same foundational services, levels of care, and basic social determinants of health. Often, health equity is best addressed through policy that ensures that health equity is being considered when decision-makers are voting on issues that may have an impact on population health.

A Health In All Policies (HIAP) approach is how Optima EP addresses health equity with the organizations it serves, ensuring that health equity will be embedded throughout all layers of your agency. Contact us to learn more about the training and policy support we offer.

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Public Health Accreditation Board (PHAB)

Optima EP staff have directly led public health agencies through both accreditation and re-accreditation, and have mentored nine other public health agencies to achieve their accreditation goals as well. Let us conduct a gap assessment and provide recommendations, tools, and resources, coupled with one-to-one technical support to get your agency to meet or exceed PHAB guidelines.

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COVID Recovery Series

Living and working through a global pandemic has taken a toll on our personal and professional lives. As we move toward recovery, it is vital to name, acknowledge, and integrate some of the challenges and struggles we've all faced. This 90-minute session will explore concepts such as traumatic and cumulative stress reactions, personal and collective grief, honoring loss, and celebrating individual and team resilience to answer the question, "Now what?". We will include some tools and resources to help you and your team strategically and confidently thrive post-pandemic.

Facilitated Peer Discussion:

Come to share your thoughts and reflections on your COVID story in a safe environment with your peers through a facilitated discussion with a focus on questions such as: 

  • What role(s) did you have during the COVID response?
  • What were some of the hardest or most challenging moments during the past two years?
  • Where are you feeling "stuck"?
  • What did you learn about yourself or your team during the response?

Explore strategies for recovery and building resilience such as transitioning, reframing, and managing expectations. (60-90-minute session)

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Volunteer Reception Center

When an emergency happens, people in the community want to help. This training will provide participants with a complete and practical plan on how to register, assign, and manage spontaneous volunteers for response and recovery activities. This training is intended for Medical Reserve Corps volunteers, public health emergency preparedness planners, and any other interested individuals. 

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Health Literacy

Throughout the spectrum of what is known as healthcare, the myriad of agencies that provide services or care to the public is immense. Each agency, in order to be as successful as possible, needs to be able to articulate its mission, services, care, education, and guidance to the clients they serve in a way that is clearly received, understood, and can be properly acted upon. This is especially difficult in healthcare with the technical medical jargon that is often used.

Health Literacy is a standardized, evidence-based practice that strives to simplify how healthcare speaks to its clients and ensures understanding, thus leading to better patient outcomes. Optima EP provides a variety of ways to embed health literacy into your practices and programs.

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Family Assistance Center & Reunification

When major incidents or disasters happen, loved ones can get separated from each other. Unfortunately, when fatalities occur, positive identifications need to be made so that families can be notified and reunited with their loved ones to start the process of honoring, healing, and recovery.

Family assistance and reunification centers follow a standardized process under the National Incident Management System (NIMS) to ensure that this process runs smoothly and efficiently, minimizes error, and provides optimum liability protection under local, regional, state, and federal emergency declarations. Optima EP provides didactic training as well as exercises to ensure your agency or jurisdiction understands the functions of this important emergency response resource.

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Succession Planning

The top businesses begin planning for succession well before a notice of retirement or letter of resignation is on their doorstep. Your staff are your most valuable asset, and not capturing the institutional knowledge of key staff who leave your agency can cost your business thousands in re-training, orientation, and lowered productivity. Let our team assist with developing a simple succession plan with tools that actually work!

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Ethics Planning

Is your agency founded on a core of ethics? How do you know? In alignment with health equity, do you follow a process for making decisions that are ethics-based? How do you handle complaints from your customers? Are they reviewed in a standardized way through an ethics lens? Let our team assist you in developing an ethics plan that will complement your health equity plan, ensuring your agency is built on a foundation of ethical practices and principles.

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Mass Clinic/POD Planning

Most people are now familiar with the term mass clinic or Point of Dispensing (POD). Public Health, and the healthcare system in general, have utilized this concept to administer high volumes of vaccines to people throughout the pandemic. Our team can assist you with POD planning, including site assessment, floor plan layout, security plan, and throughput estimates. Let us help you customize a solid plan for your community.

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FAST (Functional Assessment Service Team) Training

If a disaster emergency shelter is opened, pre-incident planning and response coordination is essential to safely care for all community residents including those with access and functional needs. Our training encourages your staff or volunteers to consider shelter operations from a different point of view. 

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Aimee and Brian are both knowledgeable and empathetic. Their COVID-19 recovery program provides a safe and beneficial space to reflect on one's experiences in responding professionally to a stressful event. It also offers helpful tools to manage current stressors and improve resiliency to future events. This program was so helpful that it was repeatedly requested by our stakeholders throughout COVID recovery.

Jennifer Behnke, MPH, MEP
Coordinator of the South Central Wisconsin Healthcare Emergency Readiness Coalition

From a personal and professional standpoint, healthcare responses can be emotionally and mentally crippling. Aimee and Brian help shed light and provide tools, on the "Now what!?" of how to continue to be quality care providers and still be human.

Robbie Deede, RN BSN
Coordinator of the North Central Wisconsin Healthcare Emergency Readiness Coalition

COVID has been incredibly difficult for the entire population, especially public health workers. I sponsored bringing Optima to Milwaukee County and opened the training session to all our County Public Health agencies. Aimee and Brian have an excellent grasp of the need and the way forward after COVID. I firmly believe that their training is a significant benefit to any that hears it!

Christopher McGowan
Deputy Director of the Milwaukee County Office of Emergency Management

I have had the absolute pleasure of working with and receiving training from Aimee and Brian. The content is solid and they balance this great information with humor and intellect. This delivery style leads to a maximum and successful intake of important concepts for public health professionals.

Jen Rombalski
Director of the Office of Policy and Practice Alignment in the WI Department of Health Services